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Antifake was founded to bring nature-backed sun care to every skin tone — clinically tested, everyday essential.

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Legal

Privacy Policy

Last updated: July 2025

1. Information We Collect

We collect information you provide directly to us — such as your name, email address, shipping address, phone number, and payment details — when you place an order, create an account, subscribe to our newsletter, or contact us.

We also automatically collect certain usage data when you visit our site, including IP address, browser type, pages viewed, and referring URLs, via cookies and similar tracking technologies.

2. How We Use Your Information

  • To process and fulfil your orders, including sending confirmation and shipping emails.
  • To send promotional communications (only if you opt in).
  • To improve our website, products, and customer experience.
  • To detect and prevent fraud or unauthorised access.
  • To comply with legal obligations.

3. Sharing Your Information

We do not sell or rent your personal information. We share it only with trusted third-party service providers who assist in operating our business — such as payment processors (Razorpay), shipping carriers (Shiprocket), and email platforms (SendGrid) — under strict confidentiality agreements.

We may also disclose information where required by law or to protect the rights and safety of Antifake and its users.

4. Cookies

We use cookies to remember your preferences, maintain your session, and analyse traffic. You can disable cookies in your browser settings, though some parts of the site may not function correctly without them.

5. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, unless a longer period is required by law. Order records are kept for a minimum of seven years for accounting and legal compliance.

6. Your Rights

You have the right to access, correct, or delete your personal data. You may also withdraw consent for marketing communications at any time by clicking “unsubscribe” in any email or by contacting us directly.

7. Security

We implement industry-standard security measures to protect your information. All payment transactions are encrypted. However, no method of transmission over the internet is 100% secure.

8. Contact Us

For any privacy-related questions or requests, please contact us at support@antifake.in.