Privacy Policy

OBJECTIVE, SCOPE AND APPLICABILITY

Naturopatia Healthcare Private Limited ("Company", "we", "our", "us") respects an individual’s privacy and is committed to protecting the same. This Privacy Policy ("Policy") describes how we collect, use, disclose and transfer personal information (as defined below) through platforms controlled by the Company (for example, our website www.antifake.in) and mobile sites/applications (the "Platforms") of the individuals who browse or access the Platform, provide information on or through the Platform, or whose information the Company otherwise collects, receives or processes in connection with the offer and sale of its products ("Products"). (Hereinafter, such individuals are collectively referred to as "Customers", "you", "your".) This Policy ensures our compliance with applicable laws and regulations. This Policy does not apply to personal information collected from you offline (unless otherwise specified), to the Company’s websites that do not link to this Policy, to Customers of countries other than India, or to third-party websites to which the Platform may link.

By accessing and/or using our Platform and providing your information as explained in this Policy, you consent to the collection and use of the information you disclose on the Platform in accordance with this Policy, including but not limited to your consent for sharing your information as per this Policy. We encourage you to read this Policy regarding the collection, use, and disclosure of your information. If you are not comfortable with any of the terms or practices described in this Policy, you should discontinue use of the Platform.

Further, you agree and consent to receive all communications related to our services on the mobile number provided by you to the Company, even if such mobile number is registered under DND/NCPR lists under the Telecom Commercial Communications Customer Preference Regulations, 2018 ("TRAI Regulations"). Notwithstanding your registration with the National Do Not Call Registry (whether in fully or partly blocked category under the National Customer Preference Register set up under the Telecom Regulatory Authority of India), you hereby expressly show your interest and give informed consent to receive communications (including promotional communications) in relation to the Company’s services. You further confirm that no communication to you from the Company or on behalf of the Company shall be construed as "Unsolicited Commercial Communication" under Regulation 2(bw) of the TRAI Regulations, since you have specifically opted to receive communications in this regard on the mobile number provided by you.

For the purpose of this Policy, the term "Personal Information" shall mean any information that relates to you which, either directly or indirectly, in combination with other information available or likely to be available with the Company, is capable of identifying you and is submitted to and/or collected over the Platform and maintained by the Company in an accessible form. (Provided that any information that is freely available or accessible in the public domain or furnished under the Right to Information Act, 2005 or any other law for the time being in force shall not be regarded as Personal Information for the purposes of this Policy.)

HOW DO WE COLLECT YOUR PERSONAL INFORMATION?

We communicate with you through a variety of means and channels, including our Platform, email, phone, or text messaging on your mobile phone. (We generally note that our preferred means of communication is email, as it has the least impact on the environment.) Such communications may involve giving information to you as well as receiving information from you. We collect and receive Personal Information in the following ways:

When you submit your Personal Information on our Platform:

The Company collects and stores the Personal Information that you provide while using our Platform, including when you enter your Personal Information into data fields on the Platform as part of a voluntary registration process. We also collect and store your Personal Information through sponsored social media platforms, events, etc. For example, you may submit your name, postal address, e-mail address, and/or other information in order to register, place orders for Products, receive information about various Products, register for newsletters, receive offers, contact the Company’s customer care service, or respond to the Company’s surveys. To protect your privacy, you should not provide the Company with any information that is not specifically requested or that you do not wish to share. (You can choose not to provide certain information, but then you might not be able to use our Platform or certain features of our Platform.)

Automatic collection:

We automatically collect and store certain types of information whenever you interact with us. This information includes details about your use of the Platform and your interaction with content and services available through the Platform. Like many websites, non-identifiable information may be collected using various technologies, such as cookies, Internet tags, and web beacons. Your Internet browser automatically transmits to the Platform some of this non-identifiable information, such as the URL of the website you just visited and the browser version your computer is operating. Passive information collection technologies can make your use of the Platform easier by allowing the Company to provide better service, customize the site based on consumer preferences, compile statistics, analyze trends, and otherwise administer and improve the Platform. Certain features of the Platform may not work without the use of passive information collection technologies. Information collected by these technologies cannot be used to identify you without additional identifiable information. We may also receive/store information about your location and your mobile device, including a unique identifier for your device.

Other sources:

We might receive information about you from other sources, such as updated delivery and address information from third parties, which we use to correct our records and deliver your next purchase more easily. Further, we may receive information about you from third parties that feature our Products or promotional offers (but only if you have opted-in to receive information from us). You may also choose to participate in a third-party application or social media site through which you allow us to collect (or the third party to share) Personal Information about you, including usage information. We may also receive information (such as marketing-related or demographic information about you) from third parties to enhance our ability to tailor our content and offer you Products that we believe may be of interest to you. (The Company is not responsible for the privacy practices of such third-party websites which it does not own, manage, or control.)

WHAT PERSONAL INFORMATION DO WE COLLECT?

The Company limits itself to collecting information that is necessary to ensure accurate services, to process your orders or provide refunds, and to continually improve our Products and services.

Following are the categories of Personal Information that are collected and processed by us:

your name, e-mail and postal addresses, phone number(s), and country;
date of birth, language preference, and location;
any open data and public records (such as information about you that is openly available on the Internet);
names of people to whom purchases have been shipped (including their address and telephone numbers), IP addresses;
Product interest information and, in certain circumstances, your opinions and individual preferences, etc.;
information you provide to us such as financial information (for example, bank account or credit card or debit card or other payment instrument details), passwords for availing Products on our Platform;
records of your Product interests and information acquired about you from our future affiliates;
phone numbers used to call our customer service number.

We may also collect and use technical data and related information, including but not limited to technical information about your device, system and application software, and peripherals, that is gathered periodically to facilitate the provision of software updates, product support, and other services to you (if any) related to the Platform.

WHAT IS THE PURPOSE FOR WHICH THE PERSONAL INFORMATION IS COLLECTED?

The Company may use your Personal Information for the following purposes:

verify your identity;
fulfill Product purchases and transactions;
communicate with you about your account and activities on the Platform;
sign you up for our newsletter, or respond to a survey or marketing communication;
allow us to better serve you in responding to your requests;
respond to reviews, comments, or other feedback provided to us;
administer a contest, promotion, survey, or other site feature;
ask for ratings and reviews of the Products;
follow up with you after correspondence (live chat, email, or phone inquiries);
allow you to log in with a social media account and share activities on your social media pages;
comply with our legal obligations, policies and procedures, including compliance with relevant industry standards and enforcement of our terms and conditions;
help us learn more about your shopping preferences;
conduct marketing and performance research to assist us in measuring our customer service, benchmarking our performance, and to help us improve your shopping experiences and Product offerings;
send communications related to order updates and offers through e-mail, SMS and social media channels;
do internal research on our Customers’ demographics, interests, and behavior to better understand and serve you;
provide you with exclusive offers on the Platform, tailor content and advertisements provided to you, and improve the Platform and/or for internal business purposes;
analyze trends, track Customers’ web page movements, and help identify you and your shopping cart for aggregate use;
determine which of the store locations containing our Products may be closest to you, provide promotional offers, and offer Products to you;
prevent, detect, investigate and take action against crimes (including but not limited to fraud and other financial crimes), any other illegal activities, suspected fraud, or violations of the Company’s terms and conditions in any jurisdiction;
establish, exercise or defend legal rights in connection with legal proceedings (including any prospective legal proceedings) and seek professional or legal advice in relation to such legal proceedings; and
comply with any applicable law, regulation, legal process or enforceable governmental request.

The legal basis on which we collect your Personal Information:

Performance of a Contract:

Some of the Personal Information processing is performed on the basis that it is necessary for the performance of our agreement with you. For example, we process your Personal Information to deliver the Products you order on our Platform.

Legitimate Interest:

In certain cases, we process your Personal Information on the basis of our legitimate interests, such as sending you marketing information about our Products or communicating with you in order to serve you better.

Compliance with a Legal Obligation:

In some cases, processing of your Personal Information is necessary for us to comply with a legal obligation. For example, we are required to retain certain business records for fixed periods of time in order to comply with local legal requirements.

Consent:

Finally, in certain limited situations, we rely on your consent in order to process your Personal Information. Where we require your consent to collect and process certain Personal Information, we will seek your consent at the time of information provision, and such processing will only be performed where consent is secured. You can withdraw your consent (as described in this Policy, where applicable) by sending an email to chandan@antifake.in.

We may also collect and/or generate anonymized and aggregated information from your use of the Platform. This anonymized or aggregated information is not Personal Information, since we are not able to re-identify you using any means available to us. We use anonymized and aggregated information for a variety of functions, for example to help us identify and fix bugs, and to improve the performance of our Platform. The Company may use such information in a number of ways, including internal analysis, analytics and research. We may share this information with third parties for our or their purposes, in an anonymized or aggregated form that is designed to prevent anyone from identifying you.

We maintain a social media presence, such as on Facebook, Instagram, LinkedIn (see: https://www.linkedin.com/company/naturopatia-antifake/) and Twitter. You can interact with us through social media (for example, by entering our contests, posting content, sharing material from our Platform, and using our social media plug-ins). When you interact with us via social media, we may receive information about you such as your user ID, your profile picture, photos you post, and similar information, which is determined by your privacy settings on those social media sites. We may use the information for the purposes described throughout this Policy. Your use of social media sites is primarily governed by the site operators’ privacy policies and terms of service, and the information you share with us (and with others) is largely controlled by the privacy settings you have established at those sites.

We may track your preferences and activities on the Platform. "Cookies" are small data files transferred to your computer’s hard drive by a website (if you allow) while using a web browser. Cookies keep a record of your activities on the Platform, making your subsequent visits to the site more efficient. Cookies may store a variety of information, such as the number of times you access the Platform, your registration information, and the number of times you view a particular page or other item on the Platform. The use of cookies is a common practice adopted by most major sites to better serve their clients. Most browsers are initially configured to accept cookies, but you can modify your browser settings to block cookies if you wish.

By continuing to use the Platform, you are agreeing to our use of cookies. If you do not agree to our use of cookies, you can block them in your browser settings — but please note that you may lose some functionality on the Platform if you do so.

We use cookies to:

understand and save Customers’ preferences for future visits;
keep track of advertisements;
compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf;
provide the option for you to have your computer warn you each time a cookie is being sent, or the option to turn off all cookies. (You can do this through your browser settings. Please refer to your browser’s Help menu to learn the correct way to modify your cookies.);
note that if you turn cookies off, some features of the Platform will be disabled. It shouldn’t affect the general customer experience that makes your site experience more efficient, but some parts of the Platform may not function properly. However, you will still be able to place orders.

For any privacy concerns, contact: chandan@antifake.in or gaurav@antifake.in